December 6, 2021

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Tiffany is now providing men’s engagement rings, embracing inclusivity

Tiffany & Co. announced the debut of its 1st-at any time men’s engagement ring.

Source: Tiffany PR

He reported “sure.”

Tiffany & Co. introduced Friday the debut of its initially-at any time men’s engagement ring, as it appears to be like to faucet into a new industry for its large-end jewellery amid a increase in similar-sexual intercourse marriages globally and gender-fluid trend traits.

The retailer, now owned by the luxury goods team LVMH, has named the new line just after the firm’s founder, Charles Lewis Tiffany. The rings aspect spherical-brilliant and emerald-lower diamonds that measure up to 5 carats.

Tiffany said its aspiration for the men’s engagement line was to give solutions in assist of adore and inclusivity, when “paving the way for new traditions to celebrate our one of a kind really like tales and honor our most cherished commitments to a single one more.”

The design and style of the men’s ring is a departure from the traditional wedding band considering the fact that it features a hanging center diamond, Tiffany stated.

Source: Tiffany PR

In 1886, Tiffany released its very first solitaire diamond engagement ring for ladies. For decades considering the fact that, partners have frequented the jeweler’s stores all around the planet in search of engagement rings for gals, as effectively as wedding ceremony rings. But Tiffany is on the lookout to adjust that, as it embraces a new wave of couples extra than a century afterwards.

The structure of the men’s ring is a departure from the common wedding day band, considering that it features a striking center diamond, Tiffany explained.

And with the new supplying, Tiffany hopes it can come across yet another solid stream of income development. The business did additional than $4 billion in jewellery product sales last yr, with women’s engagement rings representing about 26{7e180e233e01aa8c38055bc91ceacc98196af3ac6f20dbae633f8361c9e41c15} of overall income.

The French team and Louis Vuitton-proprietor LVMH concluded its $15.8 billion acquisition of Tiffany in early January, following a bitter authorized dispute. When LVMH reported its very first-quarter financial final results previously this thirty day period, it claimed its watches and jewelry division’s gross sales rose by 138{7e180e233e01aa8c38055bc91ceacc98196af3ac6f20dbae633f8361c9e41c15}, benefiting from the consolidation of Tiffany.

Starting off following month, Tiffany stated the men’s engagement rings will be readily available at select retailers globally. They’re presently available for sale on-line.