In 1886, Charles Lewis Tiffany launched the solitaire Tiffany Environment, a very simple six-prong style that grew to become the market common and continues to be a bestseller. Ever due to the fact, generations of youthful couples have gone to Tiffany’s to acquire the two engagement rings, traditionally for women of all ages only, and wedding rings. Until eventually now, it has in no way available diamond solitaire rings for guys.
This Might, Tiffany unveils the Charles Tiffany Location, a collection of solitaire men’s rings with sizable spherical-amazing and emerald-slice diamonds measuring up to 4.3 carats.
Tiffany, which did far more than $4 billion in jewellery gross sales final yr, is on the cusp of a new era. In January, the company was acquired by the luxurious-goods behemoth
for $15.8 billion, and now the iconic Blue Box brand belongs to the French. And, following practically 180 yrs in company, the jeweler is ultimately embracing the concept of diamonds for all. It by now has a solid enterprise in women’s engagement rings, which signifies 26 percent of the company’s overall revenue, so adding in a men’s line makes business enterprise sense. (Tiffany claimed customers of its recently appointed executive crew weren’t obtainable to remark simply because of the recent changeover.) The company’s foray into men’s engagement rings also comes amid an boost in identical-sexual intercourse marriages and gender-fluid fashions.
“Why not diamonds for adult males?” asks Frank Everett, senior vice president, product sales director for Sotheby’s luxurious division in New York and a man acknowledged for his possess collection of jeweled and diamond brooches. “Most adult men like diamonds but have not necessarily believed about applying them in their individual jewelry.” When there’s usually been a section of men who favored a diamond pinkie ring, Everett says that men’s diamond rings had been specifically preferred in the late ’70s and ’80s, but then they faded out.
He predicts Tiffany’s new engagement rings will assistance produce a higher industry for men’s diamond rings. “Once gentlemen break the ice and dress in a diamond, it will become snug and pure,” points out Everett.
“Most adult males really like diamonds but have not always assumed about making use of them in their very own jewelry.”
The streamlined Charles Tiffany Setting functions spherical-amazing and emerald-cut diamonds in titanium and platinum rings with architectural aspects. The strong type evokes common signet rings, also regarded as gentleman’s rings, which had been traditionally engraved with a family crest or monogram. The Charles Tiffany Placing positions the diamonds inset in the metal bands, so they show up subdued in comparison to a prong placing, which elevates the stone. The signet design and style is identical to gypsy-established rings, which have recently turn into well known amongst women of all ages seeking for a sensible and discreet diamond-ring design and style.
Tiffany’s diamonds occur with a full craftsmanship certification, a method that was started last year to trace just about every newly sourced stone from its mine (commonly situated in Botswana, Namibia, South Africa, Russia or Canada) by means of the company’s network of worldwide workshops that slice, polish and set each and every stone. Since Tiffany owns and operates each individual action of its procedure, it is one particular of the only jewelers that can provide this sort of precise monitoring.
More than the earlier couple of years male celebrities have began putting on jewelry on the red carpet, which includes Trevor Noah, who donned a Tiffany diamond brooch when hosting the Grammy Awards in March, and Timothée Chalamet, who grabbed consideration with a vintage diamond-and-ruby Cartier brooch at the Academy Awards very last year.
Even with enhanced desire in men’s jewelry, there are astonishingly several significant manufacturers supplying men’s solitaire rings. Cartier is among the number of luxury houses that present men’s wedding day bands with comprehensive-slice diamonds, and designers Jorge Adeler and Todd Reed both equally offer men’s diamond solitaire rings. David Yurman embraced the thought of men’s diamond rings five several years back.
It is a pattern that Evan Yurman, chief innovative officer of David Yurman, suggests is right here to keep. He sees a demand from customers among the gentlemen for expressive, symbolic jewellery. “Men have turn out to be so much far more engaged with the globe of luxury, good quality and fashion,” he explains. “The hesitancy that existed many years back has seemingly been replaced with curiosity and even enthusiasm.”
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