December 6, 2021

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Tiffany & Co launches engagement rings for adult males

Prepared by Megan C. Hills, CNN

Luxury jewellery brand Tiffany & Co. is marketing men’s engagement rings for the 1st time in its 184-12 months historical past.

Amid reports of growing demand for high-quality jewelry amongst male consumers, the new layouts mark a key departure for the American jeweler, which is regarded for its basic solitaire engagement rings for gals.

Available at Tiffany’s flagship New York retailer from this month, the assortment is named the Charles Tiffany Location just after the company’s founder, Charles Lewis Tiffany.

The design and style was encouraged by vintage signets and arrives in possibly a titanium or platinum setting. The thickset rings element angular beveled edges and a glowing centre diamond up to five carats in size.

The manufacturer claimed in a push release the line “honors the jeweler’s prolonged-standing legacy in appreciate and inclusivity, paving the way for new traditions.”

A gray titanium diamond ring from Tiffany & Co’s new line. Credit history: Tiffany & Co.

Tiffany & Co. began selling diamond engagement rings in 1886 with the introduction of the Tiffany Environment, which remains one of its very best recognized kinds to day. Engagement jewellery sorts a vital section of the business enterprise, making up 26{7e180e233e01aa8c38055bc91ceacc98196af3ac6f20dbae633f8361c9e41c15} of the company’s profits past yr, according to Enterprise of Manner.

Rising craze

With similar-sexual intercourse marriages recognized in pretty much 30 countries, jewelers like Excellent Earth have started supplying gender-neutral engagement ring layouts in recent months. Other independent jewelers, these kinds of as Stephen Einhorn, give lines specially aimed at LGBTQ partners.
In its 2019 Wedding Report, trend lookup platform Lyst reported there had been a surge of desire in men’s engagement rings on its web page, with research volume jumping 66{7e180e233e01aa8c38055bc91ceacc98196af3ac6f20dbae633f8361c9e41c15} from 2018 to 2019. As perfectly as proving preferred among LGBTQ couples, male engagement rings have also been popularized by stars which includes Ed Sheeran, who wore an engagement ring developed by his then-fiancée Cherry Seaborn, and Michael Bublé, who was provided a easy engagement band by his former wife Luisana Lopilato.
The rings are available with round brilliant or emerald-cut diamonds.

The rings are readily available with round excellent or emerald-lower diamonds. Credit history: Tiffany & Co.

Designer Narcisa Pheres, whose eponymous great jewellery line has been worn by celebrities which includes Rihanna and Beyoncé, explained that she identified the concept of ladies proposing to adult males “quite passionate.” When she will not at this time offer male engagement rings, she recently introduced a gender-fluid necklace line and has previously tailored her models for gentlemen — most notably a ring for Joe Jonas to wear to the 2019 Achieved Gala.

“With all this feminism and gals empowerment speak, why cannot we propose as nicely?” she explained more than e-mail. “And since Tiffany (& Co) was the manufacturer that pushed the diamond engagement ring to start with, it truly is the great time for the brand to reinvent alone and adapt to the 21st-century client.”

Pheres also mentioned that the broader jewelry industry has been “transforming and adapting to new developments and requirements” in the past 5 decades, with stars like Harry Styles championing unisex jewellery and inspiring others to observe match.

“You see on the crimson carpet men sporting massive Baroque-fashion brooches or major diamond rings, necklaces (and so on),” she reported. “The largest influence naturally (has) been (the) music business, pop art and plenty of the younger famous people or influencers putting on more and more good jewellery in public.

“Gender fluidity is a social craze, not just for jewelry, (and) we will see a great deal extra of it.”