Dua just lately turned 26 carrying Mayol’s Jenna necklace: an aquamarine Murano butterfly strung on a chunky gold-plated chain. Retailing for a respectable £64, this is not the heavyweight luxury token a single might hope from a powerhouse new music marketplace figurehead ringing in a quarter of a century. (The coronary heart-laden Military of Enthusiasts necklace, £73, and charm-choked Azzuro bracelet, £90, also produced appearances all through Lipa’s Soho Farmhouse festivities.) Like Dua’s favourite La Manso, Warm Lips by Solange, Seally Mimi, Blobb by Sofia Elias and Bea Bongiasca trinkets, section of the allure of these kitschy extras is that they are accessible for her followers.
Mayol’s backstory is also charming. “I imagine that the actuality we are a smaller, females-owned household business and that our jewelry is handmade locally by us, is 1 of the factors people today decide on to support us,” Marianna ruminates on Gen-Z acquiring behaviors. The seed for Mayol was, in simple fact, planted by Toula, who took lessons on fashioning jewelry all through the Greek financial disaster. When she begun marketing her pieces at lower rates at fairs, Marianna, a normal millennial employed to searching by means of eBay, Instagram and Etsy, intervened and applied social media to strengthen the fledgling brand’s profile. In 2018, when influencer Matilda Djerf wore one of Mayol’s shell chokers, the company exploded.
Marianna, who has no formal instruction but enjoys to permit her creativeness operate wild though listening to her beloved Duran Duran, maintains the Derizioti girls ended up channelling all matters ’00s before the millennium bug caught on. “Some of our finest sellers are the It is Britney, Beach necklace, the It’s Gonna Be May perhaps choker and You are My Butterfly, Sugar, Little one earrings,” she shares of her irreverent styles. (By the way, Gigi’s Mayol favorite is the Fresh new Prince of Bel Air earrings).
Anxious your individual crafty, sun-worshipping crystals will search trite when September’s back again-to-faculty temper can take keep? A splash of colour peeping out of an autumn knit is just what you require to remember that alternate actuality on the Athens Riviera. “We want everybody who wears Mayol to sense that they are laying on a gorgeous beach front underneath the Grecian sun, no issue where they are, or what time of the year it is,” claims Marianna. Amen.