December 6, 2021

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Serena Williams jewellery line established to launch globally following US offer

Tennis superstar Serena Williams is launching her eponymous high-quality jewellery collection, Serena Williams Jewelry in Zales in the US.

The Signet-owned diamond jeweller will develop into the sole retailer of Serena Williams Jewelry in the US from August 24.

The assortment features much more than 60 glowing rings, necklaces, earrings, and bracelets set in 10K gold and sterling silver accented with amazing, all-natural diamonds. Price ranges selection from 99 to 9,999 US pounds depending on the steel and carat bodyweight.

Commenting on the deal, Williams claimed in a statement: “I’m so energized to broaden the good results of Serena Williams Jewelry in collaboration with Zales. I have had a very long partnership with Zales as a client and have generally admired their type and appreciated their reputation for good quality and buyer company.

“Introducing my selection to the Zales customer just makes so significantly sense and really is a dream appear legitimate.”

Serena Williams Jewellery indications special US offer with Zales

The Serena Williams Jewelry design and style concentrate is on the theme of “It’s Your Convert to Play” which encourages the principles of passion, self-acceptance, and empowerment by means of 3 curations titled ‘Unstoppable,’ ‘Believe, Be Good,’ and ‘Queen of Your Court’.

Williams added: “I enjoy expressing myself by way of style. My diamond jewellery assortment is a wonderful celebration of the sturdy females in my lifetime and around the world. I’m so grateful for the option for my layouts to encourage folks to appreciate themselves, believe in themselves, and to provide a tiny sparkle and joy to particular times.”

Jamie Singleton, president of Kay, Zales and Peoples, claimed: “Each style embodies her placing but playful model, and we are thrilled to bring Serena’s signature aesthetic to our shoppers, providing them yet another avenue to convey them selves and connect with the power that Serena emits.”

KP Sanghvi searching to develop Serena Williams Jewellery globally

Subsequent the US start, KP Sanghvi, the global licensee for Serena Williams Jewellery stated that it would be vetting new world-wide chances for the collection in extra marketplaces.

Gautam Begani, chief working officer of KP Sanghvi Jewelry, additional: “It has been an complete pleasure doing work with Serena and viewing her inspire new fantastic jewelry collections that mirror her bold, nevertheless playful, perception of type.

“We’re so psyched about our new retail distribution with one particular of the largest specialty jewellers in the US. Our key following step is using Serena’s diamond jewelry layouts to a wider viewers of her fans globally.”

KP Sanghvi is a person of the greatest vertically built-in diamond companies in the planet.