Brides usually pick out a little something borrowed for luck on their wedding day – and a craze for renting among the millennial shoppers indicates this is progressively probable to be their costume.
Now Selfridges is launching a second-hand marriage costume boutique in a bid to woo brides hoping to emulate Carrie Johnson’s rented robe.
For her marriage to the Prime Minister in May possibly Mrs Johnson, 33, wore a tulle dress from Greek designer Christos Costarellos, which was really worth £2,830 but reportedly value just £45 to hire from the site My Wardrobe HQ.
Upmarket division keep Selfridges is now trying to get to bounce on the pattern, launching a services for partners to hire, refurbish or buy next hand to continue to keep down the price and environmental impact of their big day.
Sustainable trend organization Reture will also “upcycle” previous clothing this sort of as a mother’s or grandmother’s wedding gown or suit and The Restory will mend broken handbags or scuffed heels.
Costs for a 4-working day rental start from £20, and attire, menswear and accessories will all be available at the company’s Oxford Road branch in London.
Vogue rental has come to be more and more well known as a backlash grows from inexpensive “speedy fashion” which carries a bigger environmental impression in building, transporting and disposing of clothing.
Cotton demands big quantities of drinking water and pesticides to expand, even though newer materials this kind of as polyester depend on plastic fibres which consider centuries to crack down and can guide to microplastics accumulating in the ocean.
The trend also usually means dollars-strapped purchasers can find the money for large-conclude designer clothing that would or else be out of their achieve.
For those with a little bit bigger budgets, the next-hand array consists of a Gucci crimson velvet fit built well-known by Gwyneth Paltrow at the 1996 MTV Awards, on sale for £4,340.
Sebastian Manes, Govt Purchasing and Merchandising Director, stated: “This calendar year more than at any time, our buyers are staying a lot more regarded in how they live and shop and weddings are no exception.
“As we continue on checking out circular versions as a result of Venture Earth, we’re energized to deliver a distinctive expertise to Selfridges for brides, grooms and friends looking to rejoice weddings in a much more earth-mindful way.”