September 17, 2021

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Natural beauty Hive Natural beauty Offer opens site in downtown South Bend | Marketplace Basket

Willie Dearing was fatigued of the magnificence supply retail outlet choices in the spot. For several years, she recognized that the personable touch that she and other Black girls wished when purchasing for wigs and hair items was only not there.

“They have all the things you would want to search for in a attractiveness source store, but they have no own knowing of what they are selling,” Dearing reported. “The individuals who own the hair merchants or market wigs to Black women of all ages, they have cosmetics and items that ladies dress in, but they are all adult men.”

So she commenced to communicate with spouse and children and close friends about no matter whether they would aid a organization owned and operated by a Black girl and mentioned she obtained an overwhelmingly good response. As a woman in her early 60s, she explained she has presently had a career and is currently attending Indiana College South Bend and getting poetry lessons. But this seemed to be a new journey and a single she ever more fell in adore with.

“The believed just confused me and kept coming to me that ‘you need to open a splendor offer store,’” she claimed.

Dearing will host a grand opening for Magnificence Hive Magnificence Offer at 217 S. Michigan St. in downtown South Bend this Saturday. Her retailer, entire with a variety of wigs and hair items, will be in the exact building as The Pigeon and The Hen Pottery, but will be located on the 2nd ground of the constructing. Consumers will have to navigate by hallways and upstairs to obtain the modest retail rooms, and Dearing admits it is a bit of an inconvenience, but she has indications directing website traffic.

“Hopefully, I’ll be in this article a yr or two and then I can get my very own storefront,” she explained.

Inside of one home are neatly stacked and organized hair merchandise, these types of as moisturizing shampoos, conditioner, braiding gels and hairspray. Subsequent door are a wide variety of wigs that fluctuate in shade, texture, duration and styling.

To make certain prospects get the appropriate wig and appropriate practical experience, Dearing stated, she starts by inquiring them what they are looking for in a wig and how they like to design their hair. The additional descriptive, the better. Dearing claimed she’ll be in a position to accommodate a variety of alternatives different from conventional design and style to lace front wigs with costs ranging from about $20 to $60.

“I’m only going to have the very best types,” she stated.

Dearing mentioned she will also enable buyers by educating them how to treatment for their wigs and will put in and condition if need to have be. With a self-importance household furniture piece positioned in her place of work, Dearing explained, she can present the full service of chopping it, shaping it and “getting them ready.”

Attractiveness Hive Natural beauty Source will be open up Wednesdays and Thursdays from 10 a.m. to 6 p.m. and Fridays and Saturdays from 10 a.m. to 7 p.m.

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