December 7, 2022

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Moxie Mercantile boutique will open up third shop in Matthews


Michelle Castelloe, owner of Moxie Mercantile, said the new historic downtown Matthews locale is a perfect match for her classic and community-centric model.

Moxie Mercantile

A well-liked Charlotte boutique is escalating even during a pandemic.

Moxie Mercantile will open up its third and major store site early up coming month in downtown Matthews.

Proprietor Michelle Castelloe claimed the 2,700-square-foot room on 159 N. Trade St. is a best fit for her shop that sells own and dwelling extras. The constructing inside, with hardwood flooring, created-in cupboards and black counter, are “aesthetically excellent,” she claimed. “It suits my model, mixing in vintage merchandise and owning a developing with character.”

The larger sized place also signifies Moxie will be increasing its choices to consist of — special to the Matthews retailer — clothes strains Farm Rio and Youthful, Fabulous and Broke (YFB), furthermore other merchandise like Brooklyn Candle, and Ophelia and Indigo.

Castelloe explained she chose Matthews since of its downtown and customers’ requests to open up there. In the fall, Castelloe posted on Instagram that she was seeking for a new place — and Matthews was the No. 1 most-requested spot.

Moxie Mercantile will open its third spot in Might at 159 N. Trade St. in downtown Matthews. Moxie Mercantile

“We will need to preserve the character of these little communities,” Castelloe explained. “Local corporations are what make neighborhoods and towns awesome and vivid.”

Regardless of the coronavirus pandemic shutdown a calendar year in the past for two months and gross sales being down 50{7e180e233e01aa8c38055bc91ceacc98196af3ac6f20dbae633f8361c9e41c15} in third quarter, Castelloe mentioned profits bounced back in 2020 and were being on par with 2019.

“The pandemic was difficult but the neighborhood guidance for hyper community shop and artists has been awesome,” she mentioned.

Castelloe claimed it appeared like a good time to uncover a new locale if an additional small business closed or didn’t want to reopen.

The new keep will be managed by longtime Moxie employee Amy Williams. Castelloe expects to employ the service of about eight staff.

About Moxie Mercantile

Castelloe opened the Moxie Mercantile in Plaza Midwood six decades ago. A second locale in Davidson followed a few decades later. In all, both of those retailers have 15 employees, she mentioned.

The retail store focuses on marketing neighborhood and nationwide artists’ jewellery, pottery and other merchandise, as properly as vintage finds, barware, some children’s goods and clothes. And, Moxie continuously switches up its merchandise lines dependent on client requests.

Michelle Castelloe, operator of Moxie Mercantile, mentioned the historic downtown Matthews area is a excellent suit for her vintage and boutique brand name. Moxie Mercantile

Moxie also provides a 100-sq.-foot studio room for sublease. In Plaza Midwood, for case in point, Mature Charlotte and Twenty-Two West outgrew the room within months, in accordance to Moxie. Matthews distributors are inspired to implement.

Castelloe, with much more than 20 a long time controlling nationwide retail makes like Anthropologie, also seeks seller brand names that give back in their organization designs, this sort of as 50 percent United, In a position and Linnea’s Light-weight candles.

“I like to locate models doing great outdoors of making income,” she reported.

Relevant tales from Charlotte Observer

Catherine Muccigrosso is the retail business enterprise reporter for The Charlotte Observer. An award-successful journalist, she has worked for several newspapers and McClatchy for far more than a 10 years.