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Introducing JCPenney Magnificence, the Retailer’s New, Fully Inclusive Beauty Encounter | Countrywide Company

LEWISVILLE, Texas–(Small business WIRE)–Jul 20, 2021–

JCPenney now unveiled its designs for JCPenney Magnificence, a new, inclusive in-retail outlet and online expertise that demonstrates customers’ splendor wants and requires, no subject their age, gender, race, skin tone, hair form, elegance regime, or funds. JCPenney Beauty will give the fantastic combine of mass, masstige, and prestige goods at a convenient, one-cease-shop that celebrates customers’ one of a kind, authentic attractiveness. Debuting in pick retail locations and on in October 2021, JCPenney Magnificence guarantees brands that winner, products that inspire, and associates who will welcome, guideline, and help all in a room that places customers at relieve.

This push release options multimedia. Perspective the entire launch right here:

A new, hyper-inclusive elegance experience at JCPenney that celebrates customers’ exceptional, authentic splendor, debuting in select retailers and online in October 2021.

“At JCPenney, our buyers inspire everything we do. That is why this new evolution of our splendor presenting was created with them in brain,” says Michelle Wlazlo, government vice president and main merchandising officer, JCPenney. “Recognizing that each and every shopper is uniquely stunning, we developed JCPenney Natural beauty to be a hyper-inclusive knowledge wherever all people shines. We’ve partnered with like-minded elegance models to deliver this vision to everyday living and assure everybody is represented.”

To bring legitimate magnificence inclusivity to its diverse assortment of buyers, JCPenney is developing a store-in-store knowledge in partnership with 13 Lune and other noteworthy and inclusive elegance brands. 13 Lune is a groundbreaking elegance and wellness e-commerce platform designed to encourage the discovery of beauty manufacturers made by Black and Brown founders that resonate with persons of all backgrounds. The partnership in between JCPenney and 13 Lune is established on a joint motivation to amplify diverse and inclusive attractiveness makes, and generate an innovative retail system that showcases and introduces various models to a wider audience.

Thirteen Lune was founded by two advocates for retail inclusivity, Nyakio Grieco and Patrick Herning. Grieco is a natural beauty entrepreneur with two decades of working experience and founder of nyakio™ Natural beauty, which honors her Kenyan heritage. Herning is the founder of 11 Honoré, a revered luxury plus dimensions fashion label.

“Thirteen Lune’s existence within just a single of the country’s longest standing stores is profound on numerous degrees. Our brick and mortar footprint inside the visionary, hyper-inclusive JCPenney Splendor area will carry a fantastically curated assortment of manufacturers from both of those Black and Brown founders and ally brands who are dedicated to making long lasting modify in elegance,” Grieco remarked. “Together with JCPenney, we are equipped to get to so lots of a lot more individuals with our inclusive splendor mission and product or service assortment, empowering them to see themselves mirrored in our curation and dedication to uplifting our diverse featuring of founders.”

By way of this natural beauty partnership and other folks, JCPenney Magnificence delivers a collection of manufacturers and merchandise that cross types and rate details. Supplying anything from makeup, skincare, and fragrance to hair items and styling applications, JCPenney Beauty’s choice will assistance customers glance and sense their greatest and will be complemented by the JCPenney Salon, a person of the largest full-services retail salons in the place, with the most assorted products and services available by a chain salon in the U.S.

Developing on a extensive legacy of serving millions of JCPenney Salon and magnificence clients for a lot more than 5 a long time, the following generation of splendor at JCPenney was created on comprehensive buyer investigate to carefully recognize and thoughtfully produce towards how buyers store for their beauty favorites. These insights educated all the things from JCPenney Beauty’s delineated floor approach and 1-end-shop knowledge to its inclusive solution assortment and beneficial splendor specialists.

The new splendor area will include an open-idea flooring program, crisp clear paint, and natural wood tone accents. Well-informed revenue associates, specifically trained to service all skin tones and hair textures, will information customers on their magnificence journey, with product or service recommendations and guidelines and methods. JCPenney Attractiveness will have an similarly participating online shopping experience.

JCPenney Elegance will start at choose JCPenney areas throughout the region and on commencing Oct 2021. The nationwide keep rollout will begin in Drop 2022, with the enlargement continuing via 2023.

JCPenney Company Communications

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About JCPenney

JCPenney proudly serves buyers at more than 650 suppliers throughout the United States and Puerto Rico and at the Company’s flagship retailer, JCPenney is one of the nation’s most significant stores of attire, property, jewelry, and splendor goods with a developing portfolio of private and nationwide manufacturers. Guided by the Golden Rule, JCPenney employs extra than 50,000 associates around the world and has served clients for about 119 years, actively playing a essential purpose in the communities it serves. For supplemental details, remember to pay a visit to and follow JCPenney on Facebook, Instagram, and Twitter.

13 Lune PR

[email protected]

About 13 Lune

Thirteen Lune is an e-commerce destination built to encourage the discovery of POC started elegance brands for all natural beauty fans to get pleasure from, as perfectly as products and solutions developed completely for the natural beauty requirements of Black and Brown people today. 13 Lune is a consequence of a partnership between Nyakio Grieco, founder of nyakio™ Magnificence which is based on her family’s African society and traditions, and Patrick Herning, founder and CEO of dimensions-inclusive e-commerce platform, 11 Honoré. 13 Lune seeks to be a motor vehicle for transform and a system for genuine allyship exactly where the voices of Black and Brown magnificence founders are heard and celebrated.

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Get hold of: Aubrey DeZego

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PUB: 07/20/2021 09:00 AM/DISC: 07/20/2021 09:02 AM