December 7, 2022

Co Craft n Creations

Everyone Loves Shopping

I experienced my hair lower at the Amazon Salon, and lived to notify the tale

This is adapted from Large Spam, TNW’s twice-weekly publication. Subscribe to it (and our other terrific newsletters) in this article.

When I discovered out Amazon was opening a hair salon around my property in east London, I promptly suspected some nefarious intent.

Was Jeff Bezos reselling the chopped locks as wigs on Amazon? Or distilling Remy human hair into some sort of demonic everyday living extension treatment?

I decided to investigate.

Amazon describes the salon as “an experiential venue where by we showcase new solutions and technologies.”  It opened in April, at first to Amazon staff only, but now also gives cuts to the normal general public.

Notably, there is no on line booking procedure. In its place, you have to make a reservation by means of email or phone. It’s just one of several hints that the venture isn’t currently targeted on earnings technology.

Another is the pricing. It’s extra pricey than the £0 I usually pay for a lower (shout out London School of Barbering), but the fees are pretty acceptable for an upmarket salon in east London.

Nevertheless, the cost details and significant-tech charms don’t feel to have produced considerable footfall still. There had been several appointments out there on the afternoon I preferred. I booked a single for 2PM on a Tuesday.

Acquiring the chop

I get there on a typically rainy summer’s working day in London. I’m warmly greeted by a single of the coiffeurs, who ushers me to the salon chair.

Amazella* (*title changed because I forgot her authentic a person to shield her identification) invites me to use the station’s Hearth tablet and wireless charger although she delivers me my first-ever can of continue to water. Is there very little Bezos simply cannot innovate?

Although she’s absent, I surreptitiously scan the salon for urine bottles and slave laborers — but Amazella returns before I locate the proof.

I did, nevertheless, explore some uncommon things for a salon: AR mirrors for tests how different hair dyes may appear on you shelves of natural beauty merchandise fitted with QR codes for issue-and-click on browsing and an employee commanding Alexa to perform “only happy songs.”

Credit history: Thomas Macaulay