November 30, 2022

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How Lenzing is marketing transparency inside of the trend industry’s supply chains

The have to have to put into practice sustainable procedures inside of the style source chain has in no way been higher. With expanding awareness from the vogue market about the environmental and social influence of the textile sector, the focus on adopting revolutionary alternatives carries on to achieve momentum. Sustainability is now a important small business very important in offer chain administration for a lot of vogue manufacturers and shops, regardless of the financial difficulties introduced on by the pandemic. With a lot more vogue providers inspired to build much more sustainable supply chains, main fiber company Lenzing aims to support their transition.

Positioning sustainability at the main of its corporation values, the international business seeks to assist field stakeholders and style gamers pursue more circular and transparent company operations by way of its products and partnerships. To find out much more about how Lenzing strives to convey about constructive adjust within the fashion marketplace and support stakeholders adopt sustainable tactics within just their possess source chains, we spoke with Peter Bartsch, Vice President of Company Sustainability at Lenzing.

Q: Why is performing and endorsing transparency so vital to Lenzing?

A: “When you get the job done in such a significant company like Lenzing, not every person is conscious of all the moving parts. Doing the job transparently is a good way to detect gaps and see the place we have room for advancement. This is not always clearly noticeable, so expanding transparency will help us to pinpoint where by we can enact transform. Transparency in the place of work also promotes various thinking across distinct places to force our business forward and allows us far better evaluate probable challenges and mitigate them, which is incredibly important.

At the very same time, we have to offer with stakeholder and buyer wants. Brand names and shops have crystal clear expectations concerning uncooked resources and their overall performance, whilst NGOs hold us to their benchmarks to continue our partnerships. From these anticipations, lots of stakeholder initiatives have been formed. External investors and legislations like the EU Environmentally friendly Deal also have to have entire transparency from companies, specially when it comes to the ecosystem. They want to know our environmental and social influence, as investors must evaluate their financing in conditions of ESG indicators. We want to display stakeholders that when they spend in Lenzing, there is no threat associated and they are performing towards the larger very good.”

Q: How is Lenzing partnering with other industry players to convey all over sustainable systemic transform?

A: “We initially discover our key objectives and parts where we need to take fast action, these types of as enabling round economic climate and tackling climate change. These are problems with loads of uncertainty about the best study course of action and are also big to tackle by itself. It is essential to get the job done with other stakeholders and organisations to conquer these hurdles, as alongside one another we have far more energy to develop alternatives.

We routinely engage with top multi-stakeholder initiatives and marketplace partners like the Sustainable Apparel Coalition, as perfectly as lecturers, brand names, shops, and NGOs to establish applications and methodologies which are ready to evaluate distinctive products and solutions and procedures. We simply cannot deliver all over significant scale adjust alone, so we do the job with partners in the course of our entire source chain. With each other, we goal to develop the very best tools probable to make improvements to our functions and apply them accordingly. We also collaborate with models to travel sustainable innovation in product enhancement, like using our TENCEL™ branded fibers with REFIBRA™ technological innovation to develop clothes. Our partnerships are centered around open up conversation and mutual guidance.

We consider on a cross-industry check out as a lot of of these problems overlap with other sectors, which provides possibilities to trade know-how and resources. These conversations really should not be viewed on a aggressive amount, as we are conquering shared difficulties alongside one another.”

Q: How does Lenzing aid business stakeholders to go after additional transparent and round enterprise designs?

A: “We push this by means of our possess engagement with field stakeholders and associates, supporting them by way of initiatives in accordance with our circular enterprise technique. We work intently with partners to help establish the applications wanted, from observe and trace to new sources and logistical procedures, so that they can check their products at each and every stage of the worth chain. Previous year, in cooperation with TextileGenesis™, we launched a digital platform for textile source chain traceability enabled by blockchain technological innovation. The system gives clients, partners, and people with an overview of the complete textile worth chain. It’s obvious offer chain traceability has now develop into a best precedence for clothing and dwelling. We hope they glance to us as a job product for favourable improve and be part of us in motivating other players in the textile sector to embrace much more sustainable ways of operating.

In addition, we strive to endorse the conservation and restoration of methods. This is some thing we do by way of our TENCEL™ and VEOCEL™ branded choices. We want to present our associates with peace of brain that they will get the branded fibers they have consciously picked out and ordered. For example, our fiber identification technology ensures traceability of our TENCEL™ branded fiber. For brand names which use TENCEL™ fiber in their items, this can supply them with the credibility to talk sustainability attempts, combat greenwashing and upgrade their very own brand’s sustainability credentials. Fiber identification will grow to be a part of the cloth certification course of action in just our Lenzing E-Branding Support enabling producers, stores, and brand name homeowners, to very easily monitor their fibers in the course of the creation method. This enables shoppers to differentiate in between models applying ethically sourced products and make an educated final decision.”

Photo credit score: Lenzing