Luxury label Burberry has teamed up with Naomi Campbell to unveil its newest TB Summertime Monogram selection and marketing campaign.
The brand’s chief artistic officer Riccardo Tisci labored with the legendary British model to launch a selection of new monogrammed pieces, offered together with a campaign mixing digital and physical realities.
“It’s magical doing work with Riccardo,” Campbell said in a assertion. “He generally has these a distinctive eyesight and regularly manages to bring another aspect out of me, pushing me to do factors I never believe I can do. Doing the job with Burberry is also usually this kind of an honour.”
To bring the marketing campaign to daily life, the duo labored with a inventive group which include photographer Danko Steiner, stylist Catherine Baba, make-up artist Adam Fleischhauer, hairstylist Jawara, and visual artist Frederik Heyman.
The consequence is a series of lifelike CGI imagery juxtaposed with actual illustrations or photos of Campbell standing atop architectural plinths reflected in mirrored water, donning a selection of outfits all of which are covered with interlocking TB initials in summer time-inspired colourways, which includes cobalt blue, deep royal blue and mid-grey.
“For my 3rd TB Summer months Monogram collection, I needed to rejoice the stability of our heritage with the value of normally evolving and looking forwards,” Tisci commented. “The collection captures that optimistic feeling of summer time and that sensation of frequent momentum, the excitement for what’s following.
“And so, for the campaign, I could not consider of any person improved to symbolise this enduring nature than my unbelievable pal Naomi Campbell. Naomi has this transcendental electrical power and elegance that embodies both of those a timeless classicism as nicely as the vitality of summertime.”