October 19, 2021

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Attractiveness Hive Attractiveness Provide opens spot in downtown South Bend | Sector Basket

Willie Dearing was drained of the splendor offer shop solutions in the space. For yrs, she seen that the personable contact that she and other Black women of all ages desired when purchasing for wigs and hair items was basically not there.

“They have almost everything you would want to glimpse for in a magnificence offer store, but they have no particular understanding of what they are marketing,” Dearing reported. “The men and women who possess the hair stores or sell wigs to Black girls, they have cosmetics and factors that girls have on, but they are all males.”

So she started to talk with household and friends about no matter whether they would support a business owned and operated by a Black woman and stated she obtained an overwhelmingly optimistic reaction. As a lady in her early 60s, she reported she has already had a profession and is at the moment attending Indiana University South Bend and taking poetry classes. But this seemed to be a new experience and just one she ever more fell in really like with.

“The assumed just overcome me and saved coming to me that ‘you need to open up a magnificence offer keep,’” she stated.

Dearing will host a grand opening for Elegance Hive Magnificence Supply at 217 S. Michigan St. in downtown South Bend this Saturday. Her retail outlet, complete with a variety of wigs and hair products and solutions, will be in the similar creating as The Pigeon and The Hen Pottery, but will be located on the second flooring of the making. Customers will have to navigate by hallways and upstairs to uncover the modest retail rooms, and Dearing admits it’s a little bit of an inconvenience, but she has indicators directing traffic.

“Hopefully, I’ll be listed here a 12 months or two and then I can get my own storefront,” she claimed.

Within just one space are neatly stacked and structured hair merchandise, these as moisturizing shampoos, conditioner, braiding gels and hairspray. Subsequent door are a range of wigs that fluctuate in shade, texture, length and styling.

To make guaranteed consumers get the appropriate wig and right working experience, Dearing reported, she starts off by inquiring them what they are on the lookout for in a wig and how they like to design their hair. The additional descriptive, the greater. Dearing explained she’ll be capable to accommodate a assortment of solutions various from conventional model to lace front wigs with price ranges ranging from about $20 to $60.

“I’m only going to have the most effective kinds,” she explained.

Dearing stated she will also assistance buyers by teaching them how to care for their wigs and will set up and condition if have to have be. With a self-importance furnishings piece found in her office environment, Dearing explained, she can give the full provider of chopping it, shaping it and “getting them completely ready.”

Attractiveness Hive Beauty Source will be open Wednesdays and Thursdays from 10 a.m. to 6 p.m. and Fridays and Saturdays from 10 a.m. to 7 p.m.

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