December 7, 2022

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Are Product sales of Engagement Rings Back again on the Rise?

My partner and I have 4 weddings to go to this summer season. It’ll be an highly-priced couple of months, but we are so enthusiastic for our good friends to lastly get married immediately after possessing to postpone their significant times a pair of instances thanks to the pandemic.

We could have even more weddings to go up coming year also due to the fact extra and far more folks are acquiring engagement and marriage rings according to CNN Company. They say jewelry shops have found a key improve in revenue in April and May of this yr. So is this going on in our space as very well?

I turned to my trusted close friend, Michael Kanoff who owns Michael’s Jewelers in Yardley and Fairless Hills PA. Michael’s Jewelers has been a household owned organization given that 1976 and even way ahead of that. The Kanoff family members have been in the look at repair and jewellery retail small business.

Michael, as properly as other company homeowners experienced to near their doors owing to the pandemic. His stores were shut for 2 and a 50 {7e180e233e01aa8c38055bc91ceacc98196af3ac6f20dbae633f8361c9e41c15} months and he had just absolutely taken more than the business from his dad and mom, reworked the two stores and upgraded their stock. He claimed it was a pretty scary time for him.

Once they were ready to open once again on June 1st. Michael was shocked with what his cliental did.

June , July and August of last year we bought an insane amount of engagement rings and had report months as considerably as engagement rings offered.  The prevalent theme we retained listening to is we could not hold out til you fellas opened up all over again.  We want to get engaged, we have been locked in jointly for the final 3 months.  The widespread topic was tailor made engagement rings which is what we specialize in.  This technology seems to want what they want with no compromises, which is fantastic for us.  Most chain suppliers are not established up to do that, but we are.

 

Michael suggests that, not only are profits booming of new engagement rings, but buyers are also getting a distinct type of bling.

The other point that really took off for us is lab diamonds.  We have been offering them for a couple of several years ,but I guess for the reason that folks had so considerably extra time to investigate lab diamonds they genuinely took off for us  We offer both natural and lab diamonds.  I like to be equipped to give consumers possibilities.

Shoppers are also dealing with on their own in a distinct way.

The other issue that partners were executing was upgrading existing engagement rings.  We experienced several partners celebrating milestone anniversaries that had significant visits booked. Simply because of the pandemic they canceled the visits and upgraded rings.

PST has been performing with Michael’s Jewelers for above a yr now and I have numerous items from their retail store. If you might be seeking for a ring, or even a little something else, they are the put to go.

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